Vice President, Consumer Insights & Content Analytics
About the Company
Popular sports media platform
Industry
Sporting Goods
Type
Privately Held, VC-backed
Founded
2016
Employees
201-500
Funding
$76-$100 million
Categories
About the Role
The Company is in search of a VP of Consumer Insights and Content Analytics to spearhead the development of its consumer insights and first-party data capabilities. The successful candidate will be responsible for defining and owning the company's insights and analytics vision, roadmap, and operating model. This role requires a strategic leader who can prioritize and address the most critical business questions, as well as a hands-on approach to data analysis, ensuring that insights are clear, actionable, and integrated into the decision-making process. The VP will also be tasked with leading primary research efforts, combining qualitative and quantitative methods, and partnering with internal teams to unlock the value of first-party data. Applicants for the VP of Consumer Insights and Content Analytics position at the company should have a significant background in consumer insights, analytics, research, and/or strategy, particularly within media, sports, entertainment, and digital platforms. The role demands a proven ability to blend traditional consumer research with first-party data and analytics, as well as experience in leading and scaling teams. The ideal candidate will be adept at influencing senior stakeholders, balancing quantitative and qualitative data, and be a natural collaborator with a deep understanding of next-gen sports fans. Familiarity with social platforms, creator ecosystems, and digital content metrics is essential, as is a passion for youth culture and the ability to translate fan behavior into programming and content partnership strategies.
Travel Percent
Less than 10%
Functions
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