Job Description

Regional Growth Marketing Specialist

OneDigital's growing and we're looking for a Regional Growth Marketing Specialist to join our team! The ideal candidate will have experience in an integrated, digital, content, design and results-focused marketing environment. You will support regional-focused initiatives while collaborating with our national marketing team to deliver strategies and assets for OneDigital's insurance, HR, and financial services solutions. You will have opportunities to manage a wide variety of marketing projectsincluding building the brand, managing campaigns to drive lead generation, developing thought leadership content, planning and executing industry events, developing print collaterals and website messaging, and executing marketing automation activities. This role requires a combination of strategic thinking, creativity, and analytical skills to design and deliver remarkable prospect client experiences that drive business growth. This role supports the Regional Growth Marketing team and reports to the Regional Senior Manager of Growth Marketing.

In this role, you will:

• Provide support for the development and execution of the region's growth marketing initiatives to meet dynamic sales goals for the region.
• Collaborate with cross-functional teams to create tailored, high-impact RFP responses, ensuring that all proposals are compelling, clear, and aligned with client needs while highlighting the company's unique value proposition.
• Maintain and update the RFP platform and library of responses, ensuring all content is organized, easily accessible, and aligned with the latest company offerings, allowing for efficient and accurate proposal development.
• Lead the creation and delivery of persuasive finalist presentations, partnering closely with producers and sales teams to craft messaging that resonates with prospective clients and positions the company as the ideal partner.
• Work directly with producers and sales teams to support lead generation and close sales opportunities, providing insights, data, and strategic recommendations that enhance client interactions and move prospects through the sales funnel.
• Collaborate on brand awareness activities in the region, including regional growth enablement resources, growth event marketing, key market messaging and execution.
• Curate regional content development and execution for all marketing channels, including media (online and print), website and social, and branded collateral.
• Develop and execute regional marketing plans to support organic growth opportunities including digital lead generation activities, content strategies, brand awareness initiatives, print collaterals, webinars, social and PR.
• Support regional growth event marketing initiatives and provide consulting on event marketing best practices to offices in the region.
• Collaborate with sales, client services and IT to manage, maintain, scrub and renew data used for digital marketing deliverables.

The ideal candidate:

• Has 3+ years of B2B marketing experience in employee benefits, insurance, human resources, and/or financial services.
• Holds a Bachelor's degree in Marketing, Communications, Public Relations, Information Design or a related field.
• Demonstrates the ability to drive MQLs as a result of integrated and digital marketing campaigns in a B2B environment.
• Shows a strong understanding of customer journey mapping and passion for delivering exceptional customer experiences.
• Has demonstrated experience working with much of the following: social, (LinkedIn, Instagram, X (Twitter), Facebook, etc.) digital, (HubSpot, Microsoft Dynamics, WordPress, SimpleBooklet, Constant Contact, Mail Chimp, Google Analytics), design (Adobe Suite, Canva), and organizational platforms (Microsoft Office, Salesforce, Smartsheet).
• Is proactive, energetic, and ready to dive in and get your hands dirty.
• Has the ability to coordinate the activities of outside vendors to accomplish multiple, concurrent deadlines.
• Has proven ability to work collaboratively with cross-functional teams.
• Has excellent written and verbal communication skills.
• Demonstrates the ability to handle multiple projects in a fast-paced, independent or team environment.
• Shows strong problem-solving, critical thinking and organizational skills.
• Is a continuous learner with ability to accept constructive feedback and grow as a result.

The typical base pay range for this role nationwide is $65,000.00 to $75,000.00 per year. Your base pay is dependent upon your skills, education, qualifications, professional experience, and location. In addition to base pay, some roles are eligible for variable compensation, commission, and/or annual bonus based on your individual performance and/or the company's performance. We also offer eligible employees health, wellbeing, retirement, and other financial benefits, paid time off, overtime pay for non-exempt employees, and robust learning and development programs. You will receive reimbursement of job-related expenses per the company policy and may receive employee perks and discounts.

OneDigital is an equal opportunity employer. Not only as a matter of standard, but to honor and celebrate our differences. We believe that the power of ONE starts with you. We are committed to cultivating and preserving a culture that celebrates diversity, insists on equity and inclusion, and connects us. Ensuring our people feel seen, valued, respected, and supported is fundamental to our core values and business goals.

OneDigital provides equal employment opportunities to all employees and applicants for employment regardless of their: veteran status, uniformed servicemember status, race, color, religion, sex, sexual orientation, gender identity, age (40 and over), pregnancy (including childbirth, lactation and related medical conditions), national origin or ancestry, citizenship or immigration status, physical or mental disability, genetic information (including testing and characteristics) or any other category protected by federal, state or local law (collectively, "protected characteristics"). A copy of the Federal EEO poster is linked here.

Pursuant to local Fair Chance Ordinances, we will consider qualified applications with arrest or conviction records for employment. For applicable candidates, the following ordinances are linked here to inform you of your rights as an applicant:

City and County of San Francisco

City of Los Angeles

County of Los Angeles

Employment decisions shall comply with all other applicable federal, state and city/county laws prohibiting discrimination in employment. OneDigital complies with all criminal history inquiry [or 'ban the box'] laws in California, Connecticut, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New Mexico, Oregon, Rhode Island, Vermont and Washington.

In short, we believe in hiring the most qualified applicant for the position, regardless of background. If you have questions about our hiring policies and practices, we would be happy to discuss upon receiving your application. We hope to welcome you to OneDigital and look forward to hearing from you.

OneDigital understands the immense responsibility and opportunities provided by Artificial Intelligence. We utilize advanced Artificial Intelligence [AI] technologies to enhance our recruitment process. This includes using AI to filter candidates based on their qualifications and to rediscover potential candidates from our existing applicant pool. Our AI systems help us efficiently identify the best fit for our open positions, ensuring a streamlined and effective hiring experience. However, AI does not replace the humans in our process. If you have concerns about our use of AI, you may opt out where laws allow.

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