Job Description

Job Description

Job Description

Overview
We are seeking a dynamic and results-driven E-Commerce Manager to lead our online sales initiatives and enhance our digital presence. The ideal candidate will have a strong background in e-commerce strategies, digital marketing, and analytics, with a passion for driving conversions and optimizing customer experiences. This role requires a blend of creativity and analytical skills to manage our online store effectively and implement innovative marketing strategies.

Duties

• Develop and execute comprehensive e-commerce strategies to drive traffic, increase conversion rates, and maximize sales.
• Utilize SEO tools to optimize product listings and website content for search engines, enhancing organic visibility.
• Implement conversion optimization techniques to improve the user experience and increase sales funnel efficiency.
• Manage social media marketing campaigns across various platforms, including Facebook Advertising, to engage customers and promote products.
• Collaborate with the content creation team to produce high-quality marketing materials, including graphics using Adobe Photoshop and Adobe Creative Suite.
• Oversee website management using WordPress, ensuring all content is up-to-date and aligned with brand messaging.
• Analyze performance metrics using Google Analytics to inform decision-making and refine marketing strategies.
• Conduct keyword research to identify opportunities for organic growth and improve search engine rankings.
• Manage email marketing campaigns with a focus on segmentation, targeting, and performance tracking.
• Utilize Google Ads and SEM strategies to drive paid traffic to the website while optimizing ad spend for maximum ROI.
• Maintain knowledge of current trends in digital marketing, e-commerce technologies, and consumer behavior.

Skills
The successful candidate will possess the following skills:

• Proficiency in SEO tools and techniques for effective keyword research and optimization.
• Strong understanding of conversion optimization strategies.
• Experience with social media marketing, particularly Facebook Advertising.
• Familiarity with Adobe Photoshop and Adobe Creative Suite for graphic design tasks.
• Knowledge of WordPress as a content management system.
• Proficient in Google Ads, Google AdWords, SEM, and analytics tools such as Google Analytics.
• Understanding of email marketing best practices and marketing automation tools.
• Solid grasp of digital marketing principles including performance marketing.
• Experience with e-commerce platforms and related technologies (HTML, CSS, JavaScript).
• Ability to analyze data effectively using SQL for reporting purposes.
• Excellent copywriting skills for creating compelling product descriptions and promotional content.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Experience in B2B marketing is a plus. Join us as we continue to grow our online presence and deliver exceptional value to our customers through innovative e-commerce solutions!

Manufacturer of The Snow Plow Snow Pusher brand snow shovels and parent company of thesnowplow.com. We are a well known recognized and growing brand based right here in the Twin Cities, USA.

Company Description

Manufacturer of The Snow Plow Snow Pusher brand snow shovels and parent company of thesnowplow.com. We are a well known recognized and growing brand based right here in the Twin Cities, USA.

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