Associate Director of Marketing Job at Andelyn Biosciences, Columbus, OH

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  • Andelyn Biosciences
  • Columbus, OH

Job Description

Join to apply for the Associate Director of Marketing

Andelyn Biosciences is a biopharmaceutical Contract Development and Manufacturing Organization (CDMO) that specializes in advancing novel gene therapies from concept to commercialization. Located in Columbus, OH , the company operates out of the Andelyn Corporate Center (ACC) for clinical and commercial cGMP manufacturing of viral vectors and plasmids and the Andelyn Development Center (ADC) for preclinical non-cGMP activities.

Our Values are founded in our origin story.

The name Andelyn is a hybrid of two gene therapy patients who participated in pivotal Phase I clinical trials at Nationwide Childrens Hospital. Andrew received the first U.S. investigational gene therapy for Duchenne muscular dystrophy in 2006. Evelyn received experimental gene therapy for spinal muscular atrophy in 2015. Andelyn combines their names to represent all the families who have courageously participated in the research that makes todays gene therapies possible.

Through this journey, we have been able to accelerate the development and manufacturing of innovative therapies to bring more treatments to more patients. We are Turning Hope Into Reality through our ACCTS lines.

A CCOUNTABLE in our actions.

C OMPASSIONATE in our thinking.

T RUSTWORTHY in our communications.

S UPPORTIVE of one another.

Employees are expected to perform the following essential functions under the framework of our ACCTS lines.

Responsibilities


  • Provide marketing leadership to meet Andelyn business objectives through competitive positioning, marketing messaging of the Andelyn platform and services.
  • Develop a global marketing plan that includes customer segmentation and targeting, positioning and value proposition development, branding strategy, messaging and contents development, etc.
  • Drive definition of marketing campaigns and promotional programs to create SQLs, to drive market positioning, and to drive brand awareness/preference and customer loyalty.
  • Collaborate with internal cross?functional team and external marketing vendor to develop new content and enrich prior content that supports Andelyn value proposition and messaging.
  • Develop demand generation plans that are aligned with Andelyns annual sales and funnel targets.
  • Select, onboard, and manage external marketing vendors to ensure their alignment with Andelyns marketing strategy and the timely implementation of programs in the marketing plan.
  • Develop new commercial tools that facilitate successful customer interactions.
  • Monitor market trends and competitive landscape to keep the commercial team informed and develop marketing programs and branding strategy to establish Andelyn as a thought leader in the fast?evolving industry landscape.
  • Develop standard work on content generation and approval; ensure that outbound content across channels are on?brand, consistent and aligned with Andelyns brand position.
  • Oversee and manage marketing budget according to plan.
  • Set, develop, and monitor KPIs to monitor effectiveness of marketing programs, channels, and performance of external vendors to continuously refine and optimize our marketing strategy and channel mix.
  • Exercise discretion, judgment, and personal responsibility.
  • Demonstrate a high level of integrity.
  • Attention to detail in all job functions.
  • Operate in alignment with established policies, procedures, and techniques, requiring relevant training, practical experience, or a working knowledge of the tasks involved.
  • Develop strategic planning and guidance for their functional unit in alignment with the overall organization and influence organizational strategic planning on an executive level.
  • Develop and define measurable objectives for the staff within their functional units to fit the objectives of the overall organization. Also is involved in organizational objectives on an executive level.
  • Cultivate a diverse and collaborative team environment. Utilizes clear and concise communication to ensure high productivity and contribution to the success of organizational goals.
  • Complete budgetary control over the functions under their control also influences the organizational budget establishment.
  • Responsible for hiring, development, and related personnel processes.
  • Mentoring and professional development of staff.
  • Make use of essential people skills, including the ability to develop subordinates.
  • Ability to manage and influence people in a direct and lateral support structure.
  • Ultimate decision?making latitude within their functional units and influences decisions on an organizational level.
  • Drives timelines and development through the broad influence.
  • Ultimate interaction with legal services.
  • Develop and direct short and near?term goals.
  • Has business acumen and considers business impacts in planning and problem solving.
  • Responsible for business development.
  • Other duties as assigned.


What you bring to the team
  • 10+ years of experience in the life sciences industry; Bioprocess and/or CDMO space a plus.
  • 10+ years in marketing.
  • Experience in gene therapy / viral vector manufacturing (preferred).
  • Proven ability to engage, influence, and motivate individuals and demonstrate organizational influence.
  • Proven history of developing and driving marketing strategies and tactics.
  • Experience working with and managing external marketing vendors.
  • Experience managing trade show presence.
  • Experience working in a fast?paced environment and ability to balance multiple, competing priorities and deadlines.
  • Track record of successful cross?functional collaboration including working with business development and leadership.
  • Strong analytical, process, and organizational skills.
  • Executive level of communication and interpersonal skills.
  • Strong passion and curiosity for gene therapy and the benefits for patients.
  • Must possess relevant four?year degree OR relevant masters or relevant PhD, academic background in the life sciences, biotechnology or gene therapy industries preferred.


What you can expect when working at Andelyn
  • The pride of contributing to the development and manufacturing of life?saving therapies.
  • The invaluable experience of being a part of building the foundation of a new organization.
  • The opportunity to work alongside experts who have over 10 years in the gene therapy field.
  • Competitive compensation.
  • Eligible day one for medical, dental, and vision insurance plans with basic vision at 100% company?paid.
  • 160 hours of Paid Time Off annually.
  • 11 Company Paid Holidays plus 2 floating holidays annually.
  • Company Paid Life Insurance.
  • 401(k) Match.
  • Company Paid short and long?term disability.
  • 4 weeks of Paid Parental Leave for birth and adoption.
  • Adoption Assistance.
  • Tuition Reimbursement and Student Loan Repayment Assistance.
  • Company Paid LinkedIn Learning access.
  • Employee Assistance Programs.
  • Flexible work options (role specific).



Senior Level

Director

Employment Type

Full?time

Job Function

Business Development, Marketing, and Science

Industries

Pharmaceutical Manufacturing and Biotechnology Research

Andelyn Biosciences embraces diversity and is an equal opportunity employer and does not discriminate based on race, religion, national origin, gender, gender identity, genetic information, sexual orientation, protected veteran status, disability, age, or another legally protected status. As an organization, we are committed to creating an environment where everyone ACCTS .

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Job Tags

Full time, Contract work, Flexible hours,

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